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A penalty from Google means that your search engine rank is going to be affected.  Stay with engaging and useful articles on Googles side.  Its important to write content related to your enterprise.  If you write a post on something that doesnt pertain to your business, you may attract an audience but maybe not the right audience to your website. Publish Unique Content Many business owners fall prey to having an agency or niche advertising business to compose and article content.  While thats okay, do your research to ensure the content you're currently receiving is not also published on another blog.  An easy way is to conduct a Google search of this very first paragraph of any material which you purchase from a writer or company. Check out this post about how best to compose content that is original, if you arent able to outsource your own blog articles.    Write Regularly A common situation seen with business blogging is that business owners start writing and then cease after a short period of time.  Keep an editorial calendar and adhere to a schedule for blogging. Its also important to recognize that there's essentially no limit to the quantity of blogging you're doing, Even though you should strive to site for a minimum.  A site that hasnt may lead people that encounter that the company to be believed by it is inactive as well. If you write about something enough on your site, you can become the thought leader in your industry.  Not every article has to be award-worthy while thought leadership is vital.  Listed below are 130 ideas company blog topics that you may use all year long.    Break Up the Text nobody likes to see a block of text.

 

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If your blog article is a list of tips or must-dos, title your article accordingly.  Stumbling upon a blog article with 7 business blogging best practices introduced in a numbered list is more attractive to readers than a long post with seemingly no organization.  Readers may be intimidated by long blocks of text . By breaking articles up into pieces of information, speed bounces.    By adding pictures in 15, use Pictures would be.  Images and keep readers interested and graphics are appealing.  Returning to the example in the very first stage, if youre writing a blog article and youre using targeted key words for this include pictures of the award in the blog post!  Post pictures of even a party or the award ceremony to celebrate the winners. Use a free stock photo rather than not adding any picture if you dont have some images to include.  Keep in mind also that properly tagging your images can help boost the SEO of this article to which they belong.  Google can't read images, but it can read the alt text (text option ). Pictures also have the potential to position within an image search on Google.  Learn more here.   Set Dont expect website success instantly.  Results will take some time.  Business sites will help convert more traffic into leads almost instantly because they allow a company owner to display their knowledge and expertise in the industry. This doesnt mean, however, that blogging isnt working or right for you.  Blogging that is consistent will pay off over time. Follow these blogging best methods for your businesss site and you need to see success!  For help getting started with business blogging, download our free guide under: This post was published July 29, 2015 July 6, 2018, and updated.

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If you use blogging to market your company, you know that writing blog articles is only half the struggle.  Knowing how to name them, talk about them and if to post them can make all of the difference read, commented on and sharedor ignored.  The Colossal Content Marketing Report recently analyzed 1.16 million posts from 4,618 blogs by publishers such as content marketers, people and media companies. When Should You Post If youre posting just on weekdays, for example 87 percent of those blog articles in the study, you might want to reevaluate your plan.  Websites posted on weekends got more shares.  Saturdays were the very best day for sharing: Even though just 6.3percent of posts in the study were printed on Saturdays, these posts got 18 percent of all social shares. To 6 Eastern time), many involvement with and social sharing of articles occurred after hoursfrom 9 p.m. to midnight Eastern, using a big spike from 10 to 11 p.m. Takeaway: Try scheduling some posts for weekends and/or sharing articles on social media afterwards at night rather than during business hours. Once post names went past 60 characters, however, social sharing declined.  Should you ask a question on your blog post titles Survey says Yeswhile 95 percent of blog article titles didnt include people that did received nearly twice as many shares that are social as the typical, a question mark.  Keep in mind that posts with a couple of question marks had the smallest quantity of shares. Takeaway: If you name blog posts, look for a middle ground.  Questions spark interest, but dont go overboard.  And capitalize like a tween girl.  

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Want more information to Advertise your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions remark on our many posts, get to learn other small business owners and receive exceptional offers from our spouses on company services. Word Press has existed for a while and is a strong CMS capable of constructing just about any kind of Website you'd want.  With that said, Word Press started as a humble platform for blogging.  You can see a lot of its influences still exist, although a tremendous amount has grown since its beginning. While modern Word Press websites often contain blogs, theyre typically just a part of the Word Press site as whole.  Websites are added on so often that they are regarded as an afterthought when it comes time to set them in.  While we strongly suggest a blog for most sites, we also need to caution people about using sites or slapping them too hastily. Belowwe examine suggestions and some standards to ensure that your Word Press blog is a resource that people actually want to see.  Readability Determines Retention If you take a look at a blog post, you can tell if youre going to read the article based on its ease of studying. We typically dont if that stay on these pages for at least a few paragraphs unless that articles is amazing!  Its isnt combating your layout when putting together your site.  Below are tips to maintain your blog legibility Use bigger fonts.